Why I'm KetoDick: Hunger, Insulin and Why Every Gram of Carbs Counts
A 12-minute Facebook Live from Christmas Eve 2019. I was a few weeks into a reboot for the group, aimed at people who'd drifted from their goals or hadn't started yet, and I knew most people weren't going to be in ketosis on Christmas Day. So I used the time for the question behind the name: if weight loss is really about portions, why keto at all? My answer was hunger. And the practical point for the holidays was that keto isn't all or nothing.
In this recording
- [0:01] Christmas Eve. The reboot group should be in week three or four and getting keto-adapted. I expected plenty of people couldn't start in December and planned to regroup right after Christmas.
- [1:02] People assume that because I'm KetoDick I think everyone should be in ketosis. I joked that I should be called something less catchy, like "lose weight any way you know how" dick.
- [1:58] Ketosis is one of the few states where I feel energetic, clear-minded and not starving. It's the only time I've lost weight without sheer willpower. But it doesn't make food less delicious, and it doesn't fix emotional, boredom, cultural or family eating.
- [2:59] I'm not anti-food. I love cooking and trying local food when I travel. My own weight gain came from eating past full, the "six slices of pizza and then a cupcake" kind of eating.
- [3:58] On low carb I don't get the "I could eat half a pizza" feeling or the drive to finish a bag of chips. What brought me to keto was the insulin model of hunger. Thirst works: almost nobody drinks water until they end up in hospital. Hunger seems to be able to break.
- [5:41] Bread, rice and noodles belong closer to the cookies-and-chips category than the base of the food pyramid. My working theory: insulin secreted in response to carbs drives the hunger chain, and in heavier people the hormones that control hunger are broken in proportion to their insulin load.
- [6:29] So what if you can't get all the way to keto, or you know you'll have your grandmother's mashed potatoes? Every gram counts. Going from 300 g of carbs a day to 200 is still ten times what ketosis takes, but it's 100 g less, and over time it should improve your insulin response.
- [8:13] Keto is great if you can get there, but mostly it's about reducing total carbs. If eating a couple of cookies leaves you hungrier than before, that's the carb-insulin chain running.
- [9:01] Christmas tactics: smaller portions, split a roll, have carbs at one meal instead of all day or all week. It's not an all-in, all-out diet.
- [10:38] For the reboot: this week you can start cutting calories, or hold maintenance over the holiday and start next week. Don't undo the last few weeks with a pile of carbs. The most likely consequence is an upset stomach and gas.
- [11:21] Merry Christmas, travel safe, and a regroup after Christmas for anyone starting in the new year.
Watching this in 2026: the thirst analogy
The best thing in this live is the comparison with thirst. Water is essential, a glass tastes great when you're thirsty, and yet almost nobody drinks until they're sick. Thirst switches off when you've had enough. My argument was that hunger is supposed to work the same way, and for a lot of heavy people it doesn't: they eat, feel full, and still want more.
That framing is why I've never thought the answer is just willpower. Earlier, in my MyFitnessPal video, I'd put it as: if you're powering through keto on willpower, you're probably doing it wrong (video DoSUgIr2rNo). This live gives the reason behind that line.
I was also careful about what keto doesn't fix. Emotional eating, boredom eating and family food traditions are decisions, not hunger, and I said keto won't make them for you.
Drill-down: "every gram of carbs counts"
The claim most worth unpacking is that cutting carbs helps even if you never reach ketosis. In the live I said each gram of carbohydrate brings some insulin with it, and that more insulin over time means a weaker response to it. That's my 2019 theory of how it works, and I called it a theory.
The evidence pages support the practical half. The American Diabetes Association's 2019 consensus report says cutting total carbohydrate has the most evidence for improving blood sugar, and lists low-carbohydrate patterns as one of several options (Evert 2019). That's a "less is better" finding, not an "only ketosis counts" one.
The pages are less kind to the insulin-as-the-whole-story half. In DIETFITS, 609 adults lost similar weight on a healthy low-fat or healthy low-carb diet over a year (5.3 vs 6.0 kg), and insulin secretion at the start didn't change who did better (Gardner 2018). In a metabolic-ward study, cutting calories from fat led to more body-fat loss per day than cutting the same calories from carbohydrate (Hall 2015). And the National Lipid Association's 2019 statement found low-carb diets weren't better for long-term weight loss, though they may give more loss in the short term (Kirkpatrick 2019).
So both things are on the record: my position that carbs drive hunger and every gram you cut helps, and trials where low-carb and low-fat end up close on average. What the trials don't measure is how hungry each person felt, and that was always my reason for keto.
Then vs now
A year earlier I'd said that being low carb is better than being keto, and that the secret of weight loss is a calorie deficit that ketosis makes more comfortable (live GKYD4230). A week after this live, on New Year's Eve, I said calories in, calories out hasn't been debunked (live FPMJ7326). By late 2019 my position was settled: keto is a hunger tool, and less carbohydrate helps whether or not you hit ketosis. That's a long way from the strict 20 g a lot of groups treated as the price of entry, and it fits the 50 g ceiling I'd given beginners in 2018 (video UygKGoP_BtA).
Before you change your carbs
If you take insulin or other diabetes medication, or blood-pressure medication, cutting carbs can change what you need. Talk to your doctor first. The same applies if you have kidney disease, are pregnant, or have a history of an eating disorder.
Key points
- Keto helps me because it quiets hunger, not because food stops tasting good.
- It doesn't fix emotional, boredom or family eating. Those are decisions.
- Cutting from 300 g to 200 g of carbs still helps, even with no ketosis.
- Over the holidays, cut portions and limit carbs to a meal instead of quitting.
- The literature agrees that less carbohydrate helps blood sugar; trials show low-carb and low-fat land close on average weight loss.
Related
- Guide: Hunger and fat loss · Insulin · Energy balance · How many carbs · Medications
- Blog: Does insulin make you fat? · Keto vs low carb · Do you have to be in ketosis to lose weight? · What happens if you cheat on keto · Stop sugar cravings
- Videos: Keto Basic and keeping it simple, 2018 · New Year's Eve 2019 reboot live · Keto basics for beginners · Setting up MyFitnessPal